A book about? by Chip and Dan Heath

I finished reading Decisive in June of 2022 – I highlighted a lot while reading this book. On a scale of 1 to 5 I’d call this book a 4 – but I’d need to think about what would make it a 5.

Highlights from My Reading

Loss Aversion

“researchers have found again and again that people act as though losses are from two to four times more painful than gains are pleasurable.”